Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies is made from crispy rice (rice and sugar paste formed into rice or "berry" form, cooked, dried and roasted), and develop a very thin and crunchy, crisp wall. When milk is added to the cereal, the walls tend to collapse, creating the famous "Snap, crackle and pop" sound.
Rice Krispies cereal is widely known and popular with its long advertising history, with elegant Snap, Crackle and Pop elf cartoon characters touting the brand. In 1963, The Rolling Stones recorded a short song for Rice Krispies television commercials.
Video Rice Krispies
Materials
Rice, sugar, salt, malt taste, iron, ascorbic acid (vitamin C), alpha tocopherol acetate (vitamin E), niacinamide, vitamin A palmitate, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride B1)), folic acid, vitamin B12, vitamin D.
According to Kellogg's, the rice used in US cereals is grown in the states of Louisiana and Arkansas.
Health claim
Kellogg Company was invented by the Federal Trade Commission to make unfounded and misleading health claims in advertisements in the Rice Krispies box. Claims made by companies including "now help support your child's immunity" and "have been upgraded to include the antioxidants and nutrients your family needs to help them stay healthy." The FTC had previously found fault with Kellogg's claim that Frosted Mini-Wheats cereals increased children's attention by almost 20%.
Maps Rice Krispies
Variant
Today
The names of other products in the Rice Krispies family vary depending on where they are sold:
- " Cocoa Krispies ," (called "Coco Pops" in the United Kingdom, Ireland, South Africa, Australia, New Zealand, Greece and Italy) version of chocolate flavor (sold worldwide).
- " Krispies Blur Rice ," (called "Ricikel" in the UK and Ireland)
- " Rice Krispies with Vanilla Flavor ", sold in Canada
- " Chocolate and Vanilla Rice Krispies ", introduced in 2007: cereals containing mixed flavored rice chips.
- " Rice Krispies Treats Cereal ", first introduced in 1993: contains many chips put together by the marshmallow layer.
- " Strawberry Pops ", sold in South Africa.
Many generic versions of Rice Krispies (including frosted and chocolate variants) have been produced by other manufacturers with many different names.
Stopped
Rice Krispies with miniature dehydration marshmallows ( Marshmallow Rice Krispies , also known as Marshmallow Krispies , along with a tropical version, Fruity Marshmallow Krispies ) US and Canada. Although surviving longer in Canada than the US, they were finally stopped completely during the late 1990s.
Rice Krispies with strawberry flavors including 1983's Strawberry Krispies and 1997's Strawberry Rice Krispies . Australia has Strawberry Pops , a strawberry version of Bubbles Rice that was halted along with other colorful and sweet foods in the mid-1970s because of concerns about the additives that cause cancer. Rice Krispies taste Banana, including Banana Bubbles and Banana Krispies , have also been sold in the past.
A very sweet, colorful cereal known as " Razzle Dazzle Rice Krispies " was sold from late 1997-1999.
A cereal flavored with apples and cinnamon (" Apple Cinnamon Rice Krispies ") was sold in the early 1990s.
Also suspended are Rice Krispies with berry flavor, including " Berry Krispies " and " Berry Rice Krispies ".
In the late 1990s, Rice Krispies with honey, " Honey Rice Krispies ", was sold in Canada and Canada for a short time.
In the late 1990s, Kellogg's sold a Halloween version of their usual cereal. These include " Krispies of Halloween Rice " featuring a variety of orange kris.
More
In 1939, Kellogg's employees, Mildred Day, composed and published a recipe for the sale of Camp Fire Girls cake consisting of Rice Krispies, liquid marshmallows, and margarine. It remains a very popular snack nicknamed Rice Krispies Treats. Kellog's itself has now produced both marshmallow commercial varieties and chocolate-based snacks under the name " Rice Krispies Squares " in Canada and the UK, as well as versions under the original name "Rice Krispies Treats" sold in America
In Australia, Rice Bubbles is found in a famous homemade sweet, chocolate crackle. These are often found in fetes and consist of Rice Bubbles, copha and cocoa, among others. In England, similar snacks are made from Rice Krispies and melted chocolate. White Christmas is another Australian sweet drink made from rice bubbles, milk powder, kopha, and dried fruit.
In addition to the above products, the "Rice Krispies" brand is also associated with other products containing (or related to) Rice Krispies. These include the commercial version of Rice Krispie treats known as "Rice Krispies" boxes, cereal bars, and multi-grain cereals known as "Rice Krispies Multi-Grain " (formerly " Muddles ") are sold in the UK market. Primarily intended for children, "Multi-Grain" contains prebiotics and is claimed by Kellogg to promote good digestive health.
Marketing history
Cartoon mascot
Snap! Crackle! and Pop!, an animated cartoon maskot for Rice Krispies, created by Vernon Grant illustrator in the 1930s. Snap resembles the original gnome! first appeared in 1933 on a package from Kellogg's Rice Krispies. Crackle! and Pop! came later, and since 1939, all three have been together in various forms of advertising, including radio, short films, and comic strips. The latest versions of Snap like elves, Crackle, and Pop appeared for the first time on television in 1960; before it was advertised by Woody Woodpecker. They are the first and longest cartoon characters to represent Kellogg's products.
Slogan
- Capture! Crackle! Pop! Rice Krispies! (1966-present)
- This will Be the Day of Rice (1960s)
- Triggering Taste (Early 1990s, Canada)
- Capture! Crackle! Pop! Nutritious! (End of 1997-1999, Canada)
- What did Rice Krispies say to you? (1990-1998)
- Snap, Crackle, Pop. Wake up calls to the world. (1998-2001)
- Childhood is Calling (2006-present)
- Moms Just Know (2007-present)
​​â € <â € < "Snap, crackers and pop" sounds
This cereal is marketed based on the sound produced when milk is added to the bowl. Onomatopoeic voices differ by country:
- English: Capture! Crackle! Pop!
- Denmark: Pif! Paf! Puf!
- Sweden: Piff! Paff! Puff!
- Germany: Knisper! Knasper! Knusper!
- Spanish: Pim! Pam! Pum!
- Finnish: Riks! Raks! Poks!
- French: Cric! Crac! Croc!
- Netherlands: Pif! Paf! Pof!
- Afrikaans: Knap! Knetter! Knak!
- Belgium: "Poos! Pas!"
In 1938 and 1939, Vernon Grant, the illustrator who created Snap, Crackle and Pop! produced a set of six illustrations of the Mother Goose theme including "Humpty Dumpty", "Jack and Jill", "Jack Be Nimble", "Little Jack Horner", "Peter Peter Pumpkin Eater", and "Twinkle Twinkle Little Star" offered as premium in exchange for two Rice Krispies boxtops and a three-cent stamp.
In 2004 Rice Krispies also had Pop Rocks in every box marked with special marks. This ad has an interesting candy, Pop!, Which shouts its own name and the audience responds with "Rocks!" every time he does it when Crackle! lamenting that the candy should be called "Crackle Rocks".
See also
- List of breakfast cereals
References
External links
- Official site
- Official Canada Site for Recipes and Product Information
- Materials, nutrition information - U.K.
- Nutrient ingredients, information - US.
- How it works
- Marshmallow Rice Krispies and commercial info
- Why did Rice Krispies go "Snap! Crackle! Pop!"
Source of the article : Wikipedia
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