United Country Real Estate is a franchise-based real estate marketing company. The company provides prospects, marketing programs, advanced training, and technology solutions to affiliate sales agents paying franchise fees. It operates over 3,000 websites targeting the local market. This website collectively gets 2.9 million unique visitors every month. The franchise system provides widespread support in terms of marketing, technology, and training. From a marketing point of view, United Country publishes catalogs and lists, pays for advertising, develops marketing programs, makes brochures, postcards and email content, provides office space and computer systems and support.
The company differentiates itself from other brokers by offering comprehensive services, ranging from advanced technology solutions to personal consulting services and innovative marketing solutions. The company also offers real estate advertising agency at home, Enhanced Marketing Solutions. This is also done by focusing on rural real estate (farms, farms, and small towns/lakeside properties) as opposed to urban and suburban real estate.
Video United Country Real Estate
History
United Country Real Estate was founded in 1925 focusing on farms and farms in rural towns by Roscoe Chamberlain from Kansas City bank. It published its first rural property catalog in 1928, which was on display at the Smithsonian in 1981. Founded under the name United Farm Real Estate, it changed its name to United National Real Estate to reflect its expansion into a suburban neighborhood in 1986. The company was acquired by the group management in 1990 and renamed again to United Country seven years later. United Country Real Estate had about 150 franchises in 1997 and 300 in 1999. It became a 700 member franchise in 2007, when Dan Duffy and his investment partner acquired the company. In 2010, the organization raised $ 1 million in funding to expand its web presence to the suburbs with a local population of 50,000 or more. Two years later, United Real Estate was launched, which built "United Lounges," which provides office facilities for affiliate sales agents, in Houston, Chicago, Philadelphia, and Washington.
By 2013, it has 4,000 participating real estate agents. In 2015, the company partnered with McCarthy Capital Fund V to expand its growth plans. Capital growth allows United Country Real Estate to accelerate its business growth strategy with excess liquidity and strong balance sheets. Existing management increases its ownership as part of the transaction and will remain without exception. Currently, the company operates under the name of United Country Real Estate and specializes in lifestyle, country and small town properties throughout the country and in Mexico and Central America.
United Real Estate Group, operating the United Real Estate and United Country Real Estate brands, is the leading integrated network of conventional real estate professionals and global auctions. Both brands combine the unique market address they serve, urban and rural, with exclusive marketing and technology solutions. United supports nearly 600 offices and 5,000 real estate professionals on four continents with a unique and comprehensive marketing program that includes one of the largest portfolios of real estate websites, the largest internal real estate marketing services company, extensive buyer database and international property advertisements.
Maps United Country Real Estate
References
Source of the article : Wikipedia
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