Joah Santos (born 1976, United States) is an international advertising executive, speaker and writer. He is the Executive Director of the NYLON Executive at this time. Santos became widely known for creating (Point of View) P.O.V. - Destination | Originality | Value (TM) strategy, this strategy was first used to create Dove Campaign for Real Beauty that led to campaigns such as Evolution (advertising), Onslaught (Dove) and Dove Real Beauty Sketches. The campaign won numerous prestigious awards from within the advertising industry, including several Grand Prix at the Cannes Lions International Advertising Festival including the Titanium Grand Prix. This strategy also leads to the top 5 spots in 100 Top Century Campaigns, as assessed by AdAge.
Video Joah Santos
Talks and speaking talks
Joah Santos has delivered a number of well-received and popular conference talks to the organization, based on his vision "Marketing is not about storytelling or telling a story, it's about a brand that's a story worth telling." They include:
- Gold goes in, Gold runs out for the Cannes Lions International Advertising Festival
- Significant for TED talk
Maps Joah Santos
References
External links
- Joah Santos on LinkedIn .
Source of the article : Wikipedia
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